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Entrepreneurship and Effective Small Business Management (11th Edition), by Norman M. Scarborough, Jeffrey R. Cornwall
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For undergraduate and graduate courses in entrepreneurship and/or small business management.
Discover how to successfully launch and manage a small business.
Open your students’ minds to the possibilities, challenges, and rewards of becoming a small business owner with Entrepreneurship and Effective Small Business Management . This text provides students with the tools they need in order to launch and manage a small business.
This Eleventh Edition continues to provide students with a practical, hands-on approach to launch a business that has the greatest chance for success. This edition features ten new cases and the most recent statistics, studies, surveys, and research about entrepreneurship and small business management.
This program will provide a better teaching and learning experience—for you and your students. Here’s how:
- Get Students to Think Critically about Concepts: Cases challenge students to think critically about a variety of topics.
- Encourage Students to Apply Concepts: Examples and exercises allow students to see how entrepreneurs are putting into practice the concepts that they are learning.
- Stay on the Cutting-Edge with Today’s Hottest Topics: Every chapter reflects the most recent statistics, studies, surveys, and research about entrepreneurship and small business management.
- Sales Rank: #94212 in Books
- Published on: 2014-01-29
- Original language: English
- Number of items: 1
- Dimensions: 11.00" h x 1.50" w x 8.90" l, 4.10 pounds
- Binding: Hardcover
- 936 pages
Most helpful customer reviews
2 of 2 people found the following review helpful.
Definitely A Keeper!
By JenniferAnne Meadows
This has got to be one of my favorite, if not the favorite, textbooks of all-time! I did not appreciate the cost, even for rental, but the text is jam-packed with valuable information for the budding entrepreneur! Don't plan on returning this book if you are planning on becoming a business owner. Do yourself a favor and purchase it!
0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
Excellento!
0 of 0 people found the following review helpful.
Has a lot of good information for anyone who wants to start up a ...
By Pamela
It's very helpful, clear on the terms and gives alot of examples to help understand concepts. Has a lot of good information for anyone who wants to start up a small business. Wish I would have bought it instead of rented it.
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